Reading this quote last week made me feel refreshed and energised to do unexpected things:
“Traditions are group efforts to keep the unexpected from happening.” Barbara Tober
There’s heaps we do just for the sake of doing it, because it was how we everyone did it yesterday. But it doesn’t mean it has to be done. It definitely doesn’t mean it is best.
In a magazine Availabuild advertised in last year, I noticed a different advertiser had their series of ads aligned differently. The first one had standard placement (right way up). The second and third were upside down and sideways. I wondered if this was an attempt to get noticed.
This could say two things:
- Print advertising is terribly ineffective.
- What’s unexpected is what’s fresh!
Maybe it says both.
