Rebellion sells

24, June, 2008 — Kristin

I recently caught these lyrics from the song Shelter by Rage Against the Machine:

“What you need is what they selling, Make you think that buying is rebelling”

Promoting the purchasing of a product as a kind of ‘rebellion’ has unique merit.

Some examples:

Apple - rebelling against bad taste

37signals - rebelling against stuffy, feature heavy applications 

Trade Me - rebelling against classifieds

Grand Theft Auto - rebelling against everything in town

Volcom - their brands tagline: Volcom | Youth Against Establishment

Negativity sells, and so does rebellion. It might happen naturally or be contrived. Either way, it works!

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A brain/foot teaser

11, June, 2008 — Kristin

How smart is your Right Foot?

Try this:

1.  While sitting at your desk in front of your computer, lift your right foot off the floor and make clockwise circles. 

2.  While doing this, draw the number ‘6′ in the air with your right hand.  Your foot will change direction!

Odd eh? But not really surprising, since the brain is pre-programmed against doing it.

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Less is much more more show

6, June, 2008 — Kristin

Hanan Townshend

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Next please

4, June, 2008 — Kristin

Negativity sells, but it doesn’t last without a change in form every now and then:

  • Nuclear fallout
  • Ozone layer depletion
  • AIDS
  • Y2K
  • SARS
  • Bird Flu
  • Terrorist attacks
  • Climate Change (bubble)

… sigh, next please!

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