Kristin Savage

Need v want.

And the winner is …. want, most of the time:

• Some people NEED to lose weight, but they WANT to eat chocolate

• Homeowners NEED to reduce their mortgages but they WANT to buy that thing

• The All Blacks NEED to take drop goals but they WANT to score tries

• Alan Bollard NEEDS to reduce the OCR but WANTS to keep his job

• Dr Cullen NEEDS to calm down but he WANTS to be re-elected

• Sellers NEED to let the auction run to get the best price but they WANT a quick sale.

• Tradesmen NEED a to market themselves better, but they don’t WANT to spend time on the internet.

• Real Estate agents NEED to admit ‘the times they are a changing’ but they WANT 2005 back again.

Maybe business needs wants to focus more on the want element?