I went to a gig at Sandwiches last night and there was a super talented guy playing. Between songs he was talking about album sales or something similar and stated, somewhat jokingly; “it’s all about the marketing”.
This implied that the product is irrelevant, it’s just the hype generated that will sell something. I disagree! I reckon consumers are more intelligent than that. I reckon they’ll buy his album anyway, it’s that good!
Blake Ross of (Firefox) said in the book Founders at Work;
“I thought marketing was something that required a degree and formal
experience. It turns out that marketing is just making the product good enough
that people spread it on their own, and giving them ways to do that. It’s a lot
easier and more natural than I thought it would be. Now I can’t stand meeting
with professional marketers who try to “craft” the “message” and all that junk.”(Livingston, J. 2007, chpt 29, p. 401)
10, March, 2008 at 5:42 pm
I was at the sandwiches gig too, I was talking to this amazing dude who has creative ideas coming out his ears! SAVAGE!!!!