I was walking along Cuba street, in Wellington the other day and saw this ratty A4 page notice sellotaped to the window frontage of an established restaurant…
It seems foolish that a business will spend several thousand dollars on a great frontage for their store, yet proceed to cover them with tacky paper notices. The equivalent would be TradeMe posting their listing fees on their homepage. Trademe don’t do that as far as i can see. You don’t find need them unless you’ve listed something. Makes sense!
What is a note that insignificant doing in the front window in the first place? Surely only a small percentage of their customers bring cakes anyway? This place should just bring the ‘cake policy’ notice out to the birthday celebrant’s table at the relevant time.
To me it says… we care more about recovering $10 than portraying a welcoming image. Play by the rules or you’re out!
I’m guessing it’s one of two things:
- they don’t care if they seem unfriendly
- they have a load of customers with birthday cakes
What about using the store frontage in a more effective way such as placing a framed print or small blackboard stating news like:
- New Menu
- Entertainment on Weekends
- Welly’s only Authentic Turkish Restaurant
On a different note, here is a cool idea for a shop frontage.
6, March, 2008 at 11:43 am
Ah, like a ‘corkage fee’ for wine. Except I guess this is a ‘cakeage fee’?
24, October, 2008 at 9:49 am
[...] Credit button 24, October, 2008 — Kristin In a similar vein to an earlier post about presentation, I’ve been pondering the paper/sellotape sign [...]