Prank marketing is a risk I suppose. Richard Branson is the king of it, even though he was actually shy of press until he was advised that “making a fool of yourself” will be the only way virgin would ‘crack’ the American airline industry (TV advertising proving too expensive).
Burger King used the prank vibe to interesting effect, pricking customers loyalty:
There’s always the angle ‘no publicity is bad publicity’. McDonalds might be getting slower at the drive thru, but this is unbelievable.
As an aside, does anyone know why the McDonalds/BurgerKing drive-thru first window is no longer used? It seems it’s a redundant chattel now.
2, February, 2008 at 10:28 am
it is real “sticky” (remember home alone?) ad. aggressive, strongly persuasive and bashing!