Confused Presentation?

I was walking along Cuba street, in Wellington the other day and saw this ratty A4 page notice sellotaped to the window frontage of an established restaurant…

cake-levy.jpg

It seems foolish that a business will spend several thousand dollars on a great frontage for their store, yet proceed to cover them with tacky paper notices. The equivalent would be TradeMe posting their listing fees on their homepage. Trademe don’t do that as far as i can see. You don’t find need them unless you’ve listed something. Makes sense!

What is a note that insignificant doing in the front window in the first place? Surely only a small percentage of their customers bring cakes anyway? This place should just bring the ‘cake policy’ notice out to the birthday celebrant’s table at the relevant time.

To me it says… we care more about recovering $10 than portraying a welcoming image. Play by the rules or you’re out!

I’m guessing it’s one of two things:

  1. they don’t care if they seem unfriendly
  2. they have a load of customers with birthday cakes

What about using the store frontage in a more effective way such as placing a framed print or small blackboard stating news like:

  • New Menu
  • Entertainment on Weekends
  • Welly’s only Authentic Turkish Restaurant ;-)

On a different note, here is a cool idea for a shop frontage.

Buying a passion

When technology helps you out in a way so closely linked with your interests, it seems like magic!

A couple of weekends ago I was surfing at Tora (40km east of Martinboough). A friend of mine Silas Hansen was there. He takes surfing photographs for a living. At popular surfing spots around the world he spontaneously shoots photos then hands out his URL to surfers as they exit the water.

All I had to do was surf, then go home, add my snaps to a shopping basket and pay using paypal. Thats easy!

2008_02_09_000198_silas_hansen.jpg

It’s great when you can have your very own professional surfing photographer taking snaps at the beach 2 hours from home without having to organise a thing. Ah, the beauty of incentive!

This sounds like a glorious cliche’, but if there’s one thing the web has done for everyday folk it’s linking them in a way that was never formerly possible. From what i can see it’s carving no-fuss distribution channels for these types of businesses too.

Thanks Silas! Next location indonesia?

Bathroom Etiquette

The folks at ICBE are having a laugh explaining everything ‘bathroom etiquette’. It’s an interesting angle taken to generate Google Ads revenue.

Good on them!

I’m amazed at the scope they’ve covered on their site. Everything from ‘urinal’ etiquette to ‘at home’ bathroom etiquette. They even cover the age-old bowl up/down issue?

Check it out, pretty funny!

Wake up!

This looks interesting: Sleep FM.

Anyone think they’ll try it?

The cost of TA66IN6

One of these for tagging would be good!

OK, the cost would pale in comparison with the War in Iraq, but i’m sure it would still be enough to motivate Michael Cullen to do something, given his desire to save cash.

Frustrated about tagging and want to get something off your chest? You could email your thoughts here. I doubt however that the taggers will be reading.

I heard a suggestion a while ago to chop taggers index fingers off. One chance, then second time… CUT! That wouldn’t just prevent tagging, it could make it an impossibility.

Clean up after yourself

I went into burger king on Saturday, having not been for a long time.

It dawned on me how successful the big fast food chains (McDonalds, KFC, Burger King etc.) have been at training their customers to clean up after themselves, even though it’s a restuarant.

What an achievement.

Global market, local domain?

.com or .co.nz?

In a fashion context, they say that designed/made in NZ has more pull than made in China, regardless of the reality of the quality.

If thats true, then maybe having a local domain name for your global product might be just as effective, if not better than the supposed global domain? Say globalclothes.co.nz, instead of globalclothes.com. Considering most people usually arrive at a website via google, it’ll probably rarely be typed anyway.

That might remove the need for the ‘Made in New Zealand’ text on your homepage too.

Does anyone agree or disagree?

Welcome to my shop!

The anti-smoking legislation came into effect more than 4 years ago. It seems an age since bars and workplaces began to inadvertently treat our clothes (and lungs) better, smoker or non smoker.

The legislation is better for the majority of punters, but what about retail store owners? It is spelled out clearly;“Under the law, individual owners and companies who “fail to take all reasonably practicable steps” to prevent workplace smoking face a fine of up to $4000″.

What I believe makes it a big issue are the staff puffing at the frontage. As you walk around the CBD of any major city in NZ, count the seconds between being greeted by the smoke clouds of this breed exercising their legal right to a drug-fix break.

The sight of staff members puffing away on their death sticks outside the shops entrance is a sure kick in the pants for the owner of these retail businesses. If ever there was an excuse to create a cigar room next to your lunchroom, it would be this. But that wouldn’t happen we know. It seems the more things change, the more they stay the same. Even owning a shop next to a bar would be pretty frustrating.

welcome-to-my-shop.jpg

Walking through a cloud of smoke before entering a shop, let alone passing by, is no thing to expect of a customer (prospective or otherwise). What a terrible welcome.

Finally, here are some pretty interesting statistics about smoking!

Lessen product life cycle = hasten repeat business

If ever there was a great example of how to get repeat business it’s Australia’s Ksubi. Their staple product …jeans …with holes, have great potential for repeat sales. Holes in jeans, not a new idea sure, however these holes are riskier than you’d expect from wherever you buy jeans for less than $400.

tsubi-with-holes.jpg

Intentional or not, this is a great way to generate repeat business, at a ‘faster rate than usual for jeans’. They’re effectively lessening the product life cycle.

You can try to lessen the impact of the hole problem by patching etc (some of the holes are in rather awkward places). But really the easy answer is to buy another pair, with small holes again. At $400 a pair they’re expensive holes. When you buy a pair there’s a sticker attached which reads something like: Most of our jeans have holes, and they mostly will get bigger, in fact we guarantee it, love our holes!

You might be wondering why folk wouldn’t go for another brand. It’s because these jeans are seriously comfy, get better with age, and pretty much make their way around your pins 365 days of the year.

Holes in addictive jeans! Great repeat business concept. I wonder if it’s intentional?

Other interesting facts:

  • If you want to see the loosest website ever, check out Ksubi’s. No real conventions followed there.
  • These would be the guys mainly responsible for the return of the stovepipe… stovepipes.jpg

Welly weather tricks

What follows are some bits of knowledge about Welly weather i’ve gained having been surfing here and in the Wairarapa since 1991.

  • There’ll be more blue sky in a southerly but it will be colder.
  • Some Northwesters are just as cold as southerlies coz the isobars stretch from Antartica (as they do in a southerly) and kink northwest through the cook strait, e.g. they’re southerlies with a NW direction.
  • Wellington has the most sunshine hours out of all the major centres in NZ. Most people find this hard to believe and this is probably because the wind blows its heat away.
  • A calm (no wind) patch is usually the interval between the Norwester and the Southerly (or vice versa).
  • The predominant wind is Northerly.
  • An Easterly is Wellingtons’ version of the famous Christchurch Norwester (blows over hills and valleys warming up before arriving).
  • Easterlies are very very rare. Usually only 5-10 days per year.
  • Something a few of us call ‘the toilet bowl’ effect is when Wellington has low grey murky cloud and a stiff wind, but if you look out past the Wellington Heads you’ll see the cloud end. If on one of these days you venture over the Rimutakas, you’ll find the Wairarapa soaked in sunshine, blue sky and light winds.
  • The ‘reverse toilet bowl’ effect is the opposite, but this is much more rare.
  • Alot of the strong winds Wellington get end at Pukerua bay. The Cook Strait being a wind funnel.
  • If it’s sunny and you want to go to the beach there’ll usually still be some wind to avoid. For a sheltered beach in a southerly go to Oriental Bay. In a northerly go to Scorching Bay.
  • Good weather is the exception to the rule and usually means the rest of the country has bad weather. To test this theory, next time it’s fine here call your ‘out of town’ mates and listen as they tell stories of how bad the weather has been.

Thankfully Wellington doesn’t have to rely on its weather to be a great place!

Posted in Surfing. 1 Comment »