The sport of marketing

I’m enjoying watching test cricket at the moment: India v Australia. Cricket would have to be one of the best sports to sponsor, even host commentary for. Obviously you’d have to be targeting cricket fans, but that aside.

In between each over (every seven or so minutes) there’s a 60 second gap to swap ends. Perfect for a couple of short ads. Rugby as a host expects its marketers to wait until halftime, or hire a shadowy billboard. I guess the USA got around this ‘rugby type’ problem by inventing ‘timeout’.

There’s always a way around it for the marketer.

And there’s always a way around it for the fan. Continuously pressing F5 on this site means you’ll get the scores without the TV or Radio ads end of over. Still, there’s banner ads on the page.