Slice of Pie

… So it’s a smaller slice, but it’s a bigger pie, and a real pie. It’s also most likely that there’ll be things you can do better than most of the current providers of the ‘old product idea’.

Rowan Simpson made some thought provoking comments a while ago in this post about the need to solve a problem, rather than just doing ‘something’.

I’ve learnt that Innovation for the sake of innovation won’t take you anywhere without a market. I also learnt from this post that the importance of a market is paramount. Product and team are sideshows.

• Innovation applied well: Where something with a different angle solves a problem; supply then meets demand, and there you have your market.

• Innovation applied badly: Where something is flash but unwanted. Supply is there but not demand. What use are underpants with rockets when they burn your bum? Who cares if they’re innovative.

Ahh, the bigger pie.