Owning v Renting

It sounds really obvious, but i’ve vocabularised for myself why owning is better more secure than renting (a house) in the long term.

Look at the cost of both renting & repayments.

e.g.

The Homeowner: Grovels to save a deposit for who knows how long, finds a house, pays rates, insurance etc, makes weekly repayments of, let’s say $500 per week.

The Renter: Chooses a place, moves in, pays $400 per week, no rates or house insurance to worry about.

Here’s the thing… The Homeowner purchases not just a house, but the right to the security of having ever-lessening repayments each week year. The renter forgoes that security, and whilst paying less now, is at the mercy of rent increases and supply of good rentals forever!

I really don’t care either way…. it’s an old fashioned kiwi cliche the whole “get into a house mate”. Just had a moment of clarity about how it all works.

take a couple of Panadol

An obscure question… Why is it that the normal adult dosage is 2 Panadol tablets? Why not one …one big one twice the size of the current size?

Maybe from a marketing perspective it’s seen as ‘better’ to promote a packet of 20 smaller tablets than 10 bigger tablets, or 10 smaller tablets than 5 bigger tablets? A pack of 20 sounds better than a pack of 10.

Or it may be that kids only take one, and so instead of cutting a bigger tablet in half, we’re simply told to take two.

Anyone know the answer to this?

surf report on national radio

National Radio are doing a surf report on Friday mornings around 8:37am over summer. Nick Chave is providing the info. It’s a helpful thing.

The sport of marketing

I’m enjoying watching test cricket at the moment: India v Australia. Cricket would have to be one of the best sports to sponsor, even host commentary for. Obviously you’d have to be targeting cricket fans, but that aside.

In between each over (every seven or so minutes) there’s a 60 second gap to swap ends. Perfect for a couple of short ads. Rugby as a host expects its marketers to wait until halftime, or hire a shadowy billboard. I guess the USA got around this ‘rugby type’ problem by inventing ‘timeout’.

There’s always a way around it for the marketer.

And there’s always a way around it for the fan. Continuously pressing F5 on this site means you’ll get the scores without the TV or Radio ads end of over. Still, there’s banner ads on the page.

Slice of Pie

the-pie.jpg

… So it’s a smaller slice, but it’s a bigger pie, and a real pie. It’s also most likely that there’ll be things you can do better than most of the current providers of the ‘old product idea’.

Rowan Simpson made some thought provoking comments a while ago in this post about the need to solve a problem, rather than just doing ’something’.

I’ve learnt that Innovation for the sake of innovation won’t take you anywhere without a market. I also learnt from this post that the importance of a market is paramount. Product and team are sideshows.

  • Innovation applied well: Where something with a different angle solves a problem; supply then meets demand, and there you have your market.
  • Innovation applied badly: Where something is flash but unwanted. Supply is there but not demand. What use are underpants with rockets when they burn your bum? Who cares if they’re innovative.

Ahh, the bigger pie.

Fake MP - the backbencher

A friend who is currently staying with us put me onto this 2008 election year gimmick.

Cameron Brewer, a guy from Auckland has set himself up as Charles Ashe MP, showing a day in the life of an MP in election year. Pretty funny. Check it out here. Looks pretty authentic. Apparently he used to be Jenny Shipley and John Banks’ media spin doctors/PR secretary.

;^)

Unpacking

I’ve just got back from 5 days non-stop surfing in Raglan. The waves were pumping as we went ‘up the coast’ in a friend’s boat. So much fun!
Coming home from Holiday can be a little bit painful, so to ease this pain upon my return, I’ve decided to use my new technique for unpacking (I used it first on 29 December).

My Technique:

  • If you have a spare room, throw all your bags etc in it, then slowly transfer it from there to the necessary drawers, cupboards, shelves as the first week back passes by.

Reason being, the motivation to immediately place everything back into its rightful place having just returned is, for me, never present. But the need to get it out of the hallway quick smart is aswell.
How do you unpack?