Hugh MacLeod (gapingvoid) writes an interesting essay on ‘how to be creative’. I love some of his points… especially 1 and 27.
I feel the term ‘creativity’ is often misunderstood in much the same way that the term ‘culture’ is. Culture often conjures up the thought of people dancing in grass skirts around a fire, but really it’s just the way ‘we’ live.
Creativity is just as able to be applied commercially as it is in the ‘fringe’ setting.
