Checking the focus

Rob Adams, in his book a good hard kick in the ass is refreshing.

” in love with your idea? get over it….”

It’s a good way to think regarding your business. If you’re too in-love with your idea you’ll lose the focus of other important matters.

I suppose different start-up founders focus on different areas of their business. Lets look at 3 things that might make up a company and analyse one of them…

1. Cash $$$

2. Idea

3. Time

Time can often be under-estimated in terms of its importance… time to market, time to get a task done, time to implement an update. Time isn’t money, time is the essence of life.

Or maybe the focus should be energy conservation . I heard about Google’s new initiative today.

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I’ve knowingly failed to include customers as a focus point, assuming that if you’re building something users want, this will take care of them, so it’s part of the idea/product. Also left out, Team. Team will be the ones who execute on building what users want (or not). And so this could be a product/idea sub-category.