We’ve been invited to a sales presentation on how radio advertising can benefit our business. I’ll go along and enjoy the biscuits.
All marketers are liars author Seth Godon has said that what is called ‘interruption marketing’ is on the way out, and that this traditional marketing has become less effective at about the same rate that it has become more expensive.
I notice no cowboys have stopped advertising on the radio. Is this format sustainable given the results? I was told these guys spent $400k developing their site. I’m sure a whole bunch of that was marketing spend. What was ferrits marketing spend last year? …$15m, and this year? …I heard $30m.
We’d have spent that on developing and improving our product offering. I’d love to know what they’d do given the chance again.
