As we’ve been developing this site which helps tradesmen profile their business online, we’ve made sure to keep a simple and flexible approach to taking new registrations. Even though we’re a web company, we’re also using the good old phone to make contact with our potential clients, and at times manually entering registrations over the phone. We’re lucky… most of our target market (self-employed tradies) religiously advertise their mobile numbers, allowing us to conduct targeted text marketing campaigns. From a promotional perspective, this subtle point of contact has been helpful. We don’t take it for granted.